XYZZY

New Media

New Media is a term that is usually associated with digital technologies and the new forms of media that are created from these technologies.  It also explores the concepts of the remediation of “old” media such as books, art and other forms of analog media.

In the later part of the 20th century, and in the 21st century, an emergence of digital media has changed the way we view art, read books, watch movies, and communicate with each other.  The personal computer has revolutionized the way we live, work, and communicate.  More importantly is the internet and the advancement of high speed internet access bridging the digital divided. New Media explores how these new forms of communication technologies are rapidly changing our culture and how these technologies affect our society.

Media theorist, Marshall McLuhan, coined the term “Medium is the Message.”  Is New Media changing the message?

Book readers such as the Kindle and the Nook have become a popular form of how people are downloading and reading books.  Does the experience of reading a book on an electronic screen change the message as McLuhan stated?  Not only are we able to read the book, but the technology also allows us to hyperlink to websites, articles, and even to videos related to the book we are reading.  We can respond and comment on the material and create conversations with others who are reading the book, providing a deeper meaning to the experience.

New Media allows for a shared experience with the use of  Web 2.0 technologies such as Facebook, Twitter, Youtube, blogs and the plethora of emerging Web 2.0 technologies opening up new vistas for human development, problem solving, education and an enhanced lifestyle.

Mercer University’s New Media Development Lab offers faculty, staff and students the opportunity to tryout new technologies and learn how to use them to enhance their educational experience.  Our Mac lab has the most up-to-date hardware and software available.  The software package includes CS6, the iLife Suite, as well as other additions to new media tools.  We also have a PC lab that is equipped with Thin Client Windows stations.  What makes our lab unique is not the hardware or the software but the people and the experience we have to offer.  Our team is skilled and ready to help you with your technical needs and to teach you a few tricks in the process.  For more information come by the New Media Development Lab in STN 137 or contact Jerome Gratigny, gratigny_ja@mercer.edu, 478-301-5521.